John Joran Design
These case studies show how I partner with teams to simplify workflows, scale design systems, strengthen brands, and bring new ideas to life through rapid prototyping and strategic UX. Each project reflects a different way I help teams move faster with more confidence.
Optum.com homepage redesign
A new homepage approach that reduced bounce and increased engagement by focusing on intent, clarity, and human‑first visuals.
TeamGenius: From Early Concept to Minnesota Cup Finalist
I partnered with the TeamGenius founders to transform a raw idea into a polished brand, intuitive product experience, and investor‑ready pitch. Our work helped the team advance to the High Tech Division Finals of the Minnesota Cup, a statewide competition hosted by the Carlson School of Management that attracts hundreds of emerging startups.
Navigation That Puts People First
The redesign of Optum.com’s mega menu to simplify discovery for consumers, reduce navigation‑related friction, and improve key engagement metrics. This project replaced a confusing and ‘banded’ top nav with a consumer‑friendly, full‑width menu and a phased rollout plan that balanced usability wins with engineering constraints.
Move your product forward
Whether you need design leadership, systems thinking, or a clear path through complexity, I bring strategic clarity and measurable impact to every engagement.