John Joran Design

Principal Product Designer for complex enterprise experiences

I help teams simplify workflows, clarify product direction, and improve outcomes through prototyping, systems thinking, and cross-functional alignment.

Explore My Work
What I do

Turning complexity into clarity

Most organizations move fast, but their experiences don’t keep up. Pages drift. Patterns multiply. The story gets muddy. And users feel it.

I bring everything back into alignment through systems, structure, and rapid prototyping to help teams move from scattered to scalable.

Enterprise UX

I simplify complex workflows and deliver scalable design solutions that reduce friction and improve outcomes across platforms.

Digital Brand Strategy

I help founders define their story, build a visual identity, and launch clean, modern websites that feel intentional and easy to maintain.

Research & Facilitation

I lead participatory design and user research that uncover insights, align cross-functional teams, and shape product direction.

Visual Identity & Creative Direction

I craft logos, typography, and visual guidelines that help small businesses and growing teams express who they are with clarity and consistency.

Design Systems

I build unified systems that streamline design and engineering, reduce rework, and support consistent product delivery at scale.

Prototyping for Strategy

I create high-fidelity prototypes that clarify product vision, align stakeholders, and accelerate decision-making across teams.
Feature Case Study

TeamGenius: From Early Concept to Minnesota Cup Finalist

I partnered with the TeamGenius founders to transform a raw idea into a polished brand, intuitive product experience, and investor‑ready pitch. Our work helped the team advance to the High Tech Division Finals of the Minnesota Cup, a statewide competition hosted by the Carlson School of Management that attracts hundreds of emerging startups.

View case study

Trusted by top brands

Move your product forward

Whether you need design leadership, systems thinking, or a clear path through complexity, I bring strategic clarity and measurable impact to every engagement.

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