TeamGenius Case Study – Elevating UX & Brand Presence for a Growing Sports Tech Startup

Objective

TeamGenius, a growing sports tech startup, needed to reduce onboarding friction and elevate brand credibility to support rapid scale. The objective was to create a unified design system that improved user experience and positioned the brand for investors, coaches, and athletes.

Approach

A collaborative, iterative design process was applied to tackle these challenges

Discovery & Audit

Identified friction points in onboarding and brand presentation

Co‑creation

Partnered with multiple stakeholders to align priorities and vision

Rapid Prototyping

Built and refined assets quickly through feedback loops

Design System

Established consistent colors, fonts, and reusable components

What we delivered

Core design elements chosen to unify experiences across digital and print

Improved onboarding

Increased trial conversions by 30% by simplifying users’ first time experience with an welcome walkthrough.

Elevated brand presence

Artifacts were created help support TeamGenius’ run to the Minnesota Cup High Tech Division Finals, helping the team present a clear, compelling, and investor-ready story.

Custom iconography

Created a reusable brand icon set to scale and adapt the brand across web, app, print, and sponsorship channels.

Parody Meets Prestige

We borrowed the shimmer of Olympic metals—gold, silver, bronze—and reimagined them as rich, modern tones. The palette nods to competition, but lands in premium. Raleway adds edge. Open Sans keeps it grounded. Together, they say: this might be a joke, but the design isn’t.